strategy
& art direction
Let’s turn vision and identity into reality. Your strategy will become the blueprint for all communications: one story, one direction, across every channel.
(re)branding
It’s not just about the looks. I’ll help you build a brand that connects with your people, becomes your identity, and can’t be ignored.
graphic design
Bringing your brand to life with visuals that are bold, clear, and designed to stick.
employer branding
Connect to your audience with stories that leave a lasting impression. Let’s make your workplace something people want to be part of.
questions answered
Why is a brand strategy important? And what (tf) is it?
Think of a brand strategy as your brand’s roadmap for the future. It’s a long-term plan that sets the direction for everything your brand does. From how it speaks to customers to how it stands out in the market. A brand strategy defines essential elements like your mission, target audience, messaging, and positioning. This way all (future) efforts stay consistent, on point, and aligned with your business goals – attracting the right people at the right time.
How do you develop a brand strategy?
It all starts with getting to know you. I’ll dive deep into your business, audience, and market landscape – including your competitors. From there, I start to define your brand’s core values, unique selling points, and a messaging framework that feels authentic and resonates with your people.
How does a brand strategy differ from a marketing strategy?
In simple terms, your brand strategy is about who you are, while your marketing strategy is about how you communicate that to the world. A brand strategy lays the foundation and defines your identity, mission, values, and the way you want to be perceived. It guides everything from your design elements to the tone of voice you use.
What are the steps we will take in the process?
t.b.c.
How does art direction contribute to my brand?
Art direction helps your brand come to life visually. It’s about making sure all visual elements – like photography, illustrations, colour schemes, and layouts – are not only consistent but also show you and what you’re all about.
Good art direction also keeps your brand from feeling scattered or off-brand. It ensures that everything from your website to social media posts to ad campaigns feels like you and resonates with your people.
How do you approach art direction in different projects?
Each project has its own story to tell. That’s why I adapt my approach to fit your specific needs and goals. First, I dive into understanding your message and your target audience. What do you want people to feel or do when they interact with your brand?
From there, I carefully curate the visuals – whether it’s a website, a campaign, a video, or a photoshoot. I select the right photography, colours, styles, and layouts to make sure everything aligns with your brand identity and that we bring your story to life with visuals that stick.
Why is a brand identity important?
A brand identity is all about setting your business apart from the competition. It’s about creating a consistent image that sticks, and building trust and loyalty with your audience. In short, it’s the foundation of how people perceive your business. And who doesn’t want to make a good impression?
What’s included in a full Brand Identity Package?
A full Brand Identity Package includes all the visual and strategic elements that you need to define your brand. This typically covers a logo, a colour palette, typography, imagery style, tone of voice and brand message. On top of that, I’ll provide you with brand guidelines and a creative direction for your communication – making sure everything stays consistent and on point, across all platforms.
How long does the branding process take?
The timeline for creating a brand identity depends on the scope of the project and the number of revisions we work through together. Typically, you can expect the full process to take between 4 to 8 weeks.
What’s the cost of your branding services?
The cost really comes down to the specific services you’re looking for. A full Brand Identity Package, which covers everything from logos to brand guidelines and more, typically starts at €3200. This package is all-inclusive and provides you with everything you need on different platforms.
That said, I understand every brand has different needs and budgets. If you only require a few key elements, like a logo or social media templates, we can create a custom package that works for you.
What do you need from me to start a project?
To start things off, I’m going to dive deep into your business, goals, and vision for the project. This means I’m going to need details like your mission and values, insights about your target audience, and any specific goals you have in mind. If you already have brand materials or ideas on what inspires you (or even what you don’t like), that’s super helpful too.
If we’re working on brand strategy or design, knowing your preferences and key competitors will also guide us in the right direction. But don’t worry if you’re not sure where to start – I’ve got you covered. We can figure it all out in a brand session together, or if you have materials ready, you can simply share them. Either way, I’ll help you and guide you through the entire process.
What’s the difference between graphic design and brand identity?
Graphic design is the art of creating visual content, like posters, brochures, websites, or social media assets. Brand identity, on the other hand, is the whole package. It’s the complete look and feel of your brand and includes your logo, typography, colour scheme, imagery style, and guidelines on how to use them.
In short, graphic design delivers the visuals, while brand identity creates the visual system that ties everything together.
How do you know what I need: a graphic designer or brand strategist?
It depends on where you are in your brand journey. If you’re looking to create specific design assets – like a logo, website, or social media posts – a graphic designer is the right fit.
Are you craving something new and you need a bigger-picture approach? Then a brand strategist is what you need, helping you refresh your brand including a full strategy and all visuals.
What do you need from me to start a project?
To get things going, I’ll need a solid understanding of your goals, your target audience, and any existing branding materials you might have – like your logo, colour palette, or fonts. If you don’t have these yet, no worries! Developing them can be part of the journey. In any case, we’ll figure it out together while bringing your brand to life.
How do you ensure that your designs align with my brand?
I always start with a deep dive into your brand. This means I review your brand guidelines to make sure I fully understand your vision, goals, and the story you want to tell. From there, I keep you in the loop with regular updates and opportunities for feedback throughout the design process. It’s your brand and your story, after all.
Why is an Employer Branding strategy important? And what (tf) is it?
Employer branding (EB) is all about positioning your company as an amazing place to work. It’s how you tell the world why top talent should choose you over anyone else. A strong EB strategy uses real data, stories, and honest feedback to attract the right candidates, keep your best people, and build a loyal, motivated team – all while increasing your company’s reputation.
In short, it’s how you make your company the kind of place where people are proud to say, “I work here.”
What is an EVP? And do I need it?
An EVP, or Employee Value Proposition, is basically your promise to your employees – the unique benefits and values you offer to make your workplace stand out. It answers the all-important question: “Why should someone work here?”
Do you need it? Yes, if you want to attract, engage, and retain top talent. A strong EVP is important for building your employer brand. It helps set your company apart from others and makes sure your team feels connected with your values.
How do you build an effective employer brand strategy?
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What’s the value that you will add to Employer Branding?
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How can I contact you?
Feel free to reach out to me via email or use the contact form on my website. Prefer to have a chat? I’m always up for a quick introductory call to discuss your project and answer any questions.
How can we start? // How do I know if you have time for me?
Once you reach out, I’ll share my current availability and make a realistic timeline for your project. I believe in open communication, so if anything changes along the way, I’ll keep you in the loop. Ready when you are!
What do you mean with WOW?
t.b.c.
Can you explain your brand story and identity? Curious why you chose this style and why it suits you?
t.b.c.
Do you use AI/ChatGPT in your design and branding process?
Yes, I integrate AI tools like ChatGPT to work more efficiently. Think of research, brainstorming ideas, and content creation. It helps me gain insights, explore creative directions faster, and develop brand messaging.
But don’t worry, AI doesn’t run the show. The final designs and strategies are always curated by me. AI is a helpful assistant but the heart, soul and strategic thinking behind a brand always come from human creativity. So yes, AI helps speed things up but the personal touch? That’s all me.